Agent Career Growth

The First 90 Days After You Change Brokerages: A Transition Playbook From a Veteran Who Did It

By Craig Lerch, Real Estate Broker 5 Min Read
A warm-lit home office desk at dusk in suburban Pennsylvania, representing a disciplined, well-planned career transition

Last month an agent I have known for fifteen years told me he was finally ready to change brokerages. Then he asked the question most people never say out loud: "How do I actually do it without losing my book of business?" I have been on both sides of that question. I ran my own boutique brokerage for seventeen years, after fifteen years in my family's business, and at fifty-five I moved my entire operation to eXp Realty. After more than 35 years in real estate and over 4,000 transactions, I can tell you the move itself is not the risk. The first ninety days after it are. Here is the playbook I used, and the one I would hand any experienced agent making the jump.

The Move Is a Process, Not an Event

A lot of agents treat a change like a light switch: sign the paperwork, tell your broker, keep producing. It is not that simple. In a consolidation environment like the one we are in right now, a move touches your license, your active listings, your leads, your E&O coverage, and the trust you have spent years building. Real Brokerage's fee increase took effect September 1 in the wake of its RE/MAX combination, Realty ONE absorbed a Pennsylvania operation with more than 100 agents on September 5, and Sotheby's brought two of its largest franchises in-house on September 14. When the industry churns this fast, how you execute the transition decides what you keep.

Days 1 to 30: Lock Down the Foundation

Handle the unglamorous work first. Read your independent contractor agreement, give the notice it requires, and confirm in writing which listing and escrow commissions survive your departure. Transfer your Pennsylvania real estate license through the state's Real Estate Commission, move your association membership and your Bright MLS access with your new broker, and make sure your E&O policy has no gap between the old shop and the new one. Tell your active clients yourself, before a sign change or a system email does it for you. Then protect your database. In Montgomery and Bucks Counties, where referrals carry this market, the list you have built is worth more than the split difference between any two plans.

Days 31 to 60: Rebuild the Systems

Set up your CRM, your calendar, and your marketing so the routine returns before the referrals do. Book the conversations you owe your sphere, announce the move in your own words, and be explicit about what did not change: your standards, your negotiation approach, and your direct phone number. When I joined eXp, I found cloud tools, an 80/20 split toward a $16,000 annual cap, 100 percent commission after the cap, and the revenue share pool beyond that. But none of that mattered until the foundation was set. Systems first, production second. That order is what keeps a move from becoming a six-month setback.

Days 61 to 90: Go Back to Work

The last thirty days are about momentum. Pick up the listing and buyer opportunities you deferred, schedule the open houses, and run your normal pace of inspections and negotiations. Your clients do not care which broker of record sits on the contract; they care that you answer the phone, that you negotiate hard, and that the transaction closes clean. Protect those three things and you keep the business. Past clients are the fastest way to rebuild production after any change, because they already trust you. Call them first.

Why This Matters Right Now

This playbook matters this month because migration is running hot. Industry tracking in the second quarter of 2026 found agents moving within their brands up 52 percent over eighteen months, and the big combinations keep pushing experienced agents to evaluate their options. If you are one of them, the question is not whether the move is worth it. It is whether you execute it with discipline. That is what separates a strategic transition from an interruption.

I am not a recruiter, and I am not going to pitch you. After 35-plus years and more than 4,000 transactions, I hold one honest opinion: the best time to make a disciplined move is when you plan it, not when a merger forces it. If you are an experienced agent in Pennsylvania weighing your options, I will give you straight talk about what the first ninety days actually require. With Great Gratitude + MORE!!!!!

Planning a brokerage change?

Craig has made this exact transition himself, after running his own brokerage for seventeen years. With more than 35 years in the business and 4,000-plus transactions behind him, he is available for a direct, no-obligation conversation about your move and the plan to protect your book.

Craig Lerch
Craig Lerch

Real Estate Broker · EXP Realty LLC

With Great Gratitude + MORE!!!!!