A Proven Process for
Selling Your Home with Confidence
Selling a home is one of the biggest financial decisions you'll make, and the right strategy can mean the difference between leaving money on the table and maximizing your return. Craig Lerch's selling process — refined over 35+ years and 4,000+ closed transactions — combines data-driven pricing, professional marketing, and skilled negotiation to protect your equity and deliver results across Montgomery County, Bucks County, and Southeastern Pennsylvania. Homes in the Montgomery and Bucks County markets typically sell within 30 to 45 days when properly priced, and Craig's process has helped many clients sell in far less time.
What Are the Steps to Selling a Home?
Strategic Pricing
A data-driven pricing strategy that protects your equity while attracting qualified buyers. No guesswork, no leaving money on the table.
Home Preparation
Honest guidance on which improvements deliver the best return and which ones to skip. Professional staging recommendations tailored to your market.
Professional Marketing
High-quality photography, compelling listing copy, targeted digital marketing, and exposure across every major platform buyers are searching.
Skilled Negotiation
Every offer is evaluated strategically. Whether it's a single offer or multiple bids, Craig negotiates to maximize your net result.
Transaction Management
From inspections and appraisals to financing and closing, every detail is managed proactively so nothing delays or derails your sale.
Closing & Beyond
A smooth closing is the goal. Craig coordinates with all parties and stays available well after closing for anything you need.
What Mistakes Should Home Sellers Avoid?
After more than 4,000 transactions over 35 years, Craig has seen nearly every mistake a seller can make — from overpricing by $20,000 to $50,000 above market value, to skipping $500 in minor repairs that could have added $5,000 or more to the final sale price. Here are the most common pitfalls and how to avoid them.
Get a Free Home Valuation"He sold my first home in 12 hours, my mother's home in record time, and my last home in 72 hours during a snowstorm. If you are looking for 'THE BEST,' call Craig."
— Donna Gormley, Montgomery County, PA
Overpricing the home based on emotional value rather than market data
Skipping minor repairs and touch-ups that buyers notice immediately
Using poor quality photos or skipping professional photography
Not preparing the home for showings and open houses
Failing to disclose known issues, which can derail deals later
Being inflexible on negotiations when reasonable concessions could close the deal
Choosing an agent based on commission rate instead of experience and strategy
Not having a clear plan for coordinating a simultaneous purchase
Questions Sellers Ask Before Calling
How much is my house worth?
Every home is unique. Craig provides a comprehensive market analysis using recent comparable sales, current market conditions, your home's specific features, and local demand. The goal is a price that attracts buyers while maximizing your return.
Should I sell now or wait?
Market timing depends on your personal situation, local inventory levels, interest rates, and your financial goals. Craig provides an honest assessment of current conditions and what they mean for your timeline.
What improvements should I make before listing?
Not every renovation pays for itself. Craig reviews your home and market conditions to recommend the improvements that deliver the highest return while avoiding over-improvement.
How long will it take to sell?
While every situation is different, properly priced and well-marketed homes in the Montgomery and Bucks County areas typically sell within 30-45 days. Craig's process has helped many clients sell in far less time.
What happens during a home inspection?
A licensed inspector evaluates the home's condition. Craig prepares you for what to expect and manages the negotiation of any repair requests that follow, protecting your position.
What are closing costs in Pennsylvania?
Seller closing costs in PA typically range from 1-3% of the sale price, including transfer taxes, agent commissions, and title fees. Craig provides a detailed estimate upfront so there are no surprises.
More Insights for Home Sellers
How to Sell Your Home for the Highest Possible Price
Pricing strategy, curb appeal, and updates that maximize your return.
Real Estate Negotiation Strategies
Protecting your financial interests through every phase of the transaction.
How to Buy and Sell at the Same Time
Coordinating two transactions with a clear plan and minimal stress.
How Can I Get a Free Home Valuation?
Your home deserves more than a listing. It deserves a plan. Let's discuss pricing, preparation, and the strategy that will deliver the best result for your situation.