Run the Real Net: What a Brokerage Split Leaves You After All the Fees
"At the Montgomery County median, one side grosses about $15,000 before anything is split. When I compare brokerages, why does every shop lead with its split instead of the real net after all the fees, and which number should I actually be comparing?"
Why It Is Coming Up Now
HousingWire, October 16, 2026, covered the Q3 Agent Migration and Brokerage Model Performance Report from Recruiting Insight and Lone Wolf Technologies. Two findings stand out. Producing agents leave firms mainly over leadership, culture, and support, not because of a change in sales. And roughly one in eight producing agents, about 12.5 percent of the active pool, switches firms every year. So an annual cycle of migration is decided outside the comp grid, while recruiting still leads with the number that report says does not decide a move.
The Direct Answer
The honest version: the split is one line, and at this market's prices it is rarely the line that decides your net. Work one listing. Montgomery County's September 2026 median sold price was about $525,000, up 12.9 percent year over year in Bright MLS data via The Baldwin Team. At the typical total rate in current trade reporting, about 5.7 percent, roughly 2.88 percent on the listing side and 2.82 percent on the buyer side (Inman, February 2026), that one listing pays about $15,120 gross. Under the most common cap-model split, 80/20, you keep about $12,100 of it. Under 70/30, about $10,580. A twelve-side year lands near $180,000 in gross commission, depending on the listing-buyer mix.
Then the fees start. Transaction fees run roughly $25 to $500 a deal. Desk fees are zero at cloud firms, $50 to $300 a month at hybrid shops, and $300 to $2,000 or more at traditional high-split offices. Technology runs about $0 to $85 a month. At franchise shops, a royalty of roughly 5 to 6 percent of gross commission income comes off the top before the split exists. Errors and omissions is another line. Most recruiting material shows you the 80/20 and stops exactly there.
Here is the part recruiting content omits. A five-point split difference on that $15,120 side is about $756, and about $9,000 on a twelve-side year. Now run the fees on the same twelve sides. A $475 transaction fee is $5,700. A $250 per-deal fee is $3,000. A $1,000 a month desk fee is $12,000. Tech at $85 a month is about $1,000. A royalty of 5 to 6 percent off the top of a $180,000 annual gross is $9,000 to $10,800, capped near $3,000 at one major franchise and not capped at another. The fee stack at your actual side count picks the winner, and it is the number nobody leads with.
What Most Producers Get Wrong About It
The second-order factor nobody mentions: producers compare the split on a single representative deal, as if one side stands in for the year, and they compare the rate a shop charges without adding what it takes off the top first. Two models that read identically on a split produce different winners at eight sides versus twenty, and the cap decides which. A producer at twelve sides who caps early in the year under one model keeps nearly everything after that; under a higher cap or an uncapped royalty, the same year costs a different column. The published split carries none of it.
The migration report adds the second half. The same data that says one in eight producers moves every year also says the move is decided by leadership, culture, and support, none of which appears in a compensation grid. So the most reliable way to miscompare two shops is on the split alone: it looks nearly identical everywhere and decides the fewest moves.
The Local Read, for Montgomery and Bucks
Montgomery County in September 2026: median sold price about $525,000, up 12.9 percent year over year, with days on market running 29 in early October against 26 a year earlier (Bright MLS comparisons via The Baldwin Team and Albright Real Estate). Bucks County: August median $530,000, unchanged from a year earlier, 20 days on market, and 662 homes sold, up 2.3 percent (Bright MLS via the Bucks County Herald, September 17). A home that used to go under contract in a week now sits the better part of a month from Phoenixville up the 422 corridor to King of Prussia and Blue Bell, then over 611 into Bucks.
Two things make the fee math sharper here. One: at these medians a split point is about $150 on one side, while a difference in the fee structure is worth several split points at once, so the better-split shop is often the lower-net shop. Two: this is a market where everyone knows everyone, so the report's finding, that producers leave over leadership and support rather than pay, is a story clients can see, and the clients who sent you referrals will ask why.
How to Actually Evaluate It
Run one number, ask one question, read one clause.
The number: take your last twelve months and multiply your average gross commission per side by 0.05. That is a five-point split difference on your book. Then add each candidate shop's transaction fees, desk fees, technology, errors and omissions, and royalty at your actual side count, and compare the annual nets rather than the splits.
The question: ask a prospective managing broker, "Show me a fully loaded cost sheet on my last twelve deals, every fee that comes out of a file, and the cap year. What do I keep at exactly the production I had last year?" A shop that answers by restating its split has not answered the question.
The clause: find the fee schedule in the independent contractor agreement, what comes out of a file before and after the split, and whether fees count toward the cap. Have counsel review it. I am not giving legal advice, just telling you where to look.
I am a broker at eXp Realty (eXp Luxury; Sports & Entertainment), so read my bias. Get the one-page "run the real net" worksheet, laid out around a Montgomery or Bucks twelve-side year.
Weighing a move? Run the real net on your own numbers.
Craig has watched agents make this decision for 37-plus years. Text him and he will send the one-page run-the-real-net worksheet, laid out around a Montgomery or Bucks twelve-side year, so you can price two shops against your actual book before anyone pitches you. No pitch, no follow-up.